In our ever changing digital world, companies both big and small are constantly applying new marketing tactics to keep up with the demands of their customers, who expect businesses to engage and connect with them when and where they want. This has forced companies to use continuous learning as they try to keep up with these challenging demands and the many successes and failures they experience along the way. What can we learn from the most recent trends in the areas of marketing and communications? What do we as freelancers and small business owners need to know and consider? Join Communicators Connection for an interesting lunch with Libier Gomez, Director at Sklar Wilton & Associates, a prominent marketing advisory company based in Toronto. Sklar Wilton is highly respected in the areas of business strategy, research and insights. Libier will lead a discussion on “Big business marketing learnings freelancers can use.” Libier helps her clients focus on thinking more strategically in order to grow their businesses. She is passionate about finding actionable business strategies that can make positive things happen for a business. She has also held positions at Canada Dry Mott's where she was the ...
About Our Events
Our events are specifically designed for the self-employed communicator. They are informal, informative and enjoyable.
No matter what the subject, you will leave wiser than when you arrived.
Check it out to see what’s coming up next.
February 27, 2017Charles Sandor
We’re going to put on some comfortable jeans, let down our hair and come out on Thursday February 16th for a fun evening of billiards, foosball and lots of networking.
January 31, 2017Charles Sandor
Imagine you’re at a networking event, and meet your ideal client, business partner or employer. Next morning, this person looks you up on LinkedIn to find out more about you.
December 23, 2016Charles Sandor
By Sue Horner People have all kinds of advice on your “elevator speech” – how to describe what you do in the time it takes to take an elevator ride. The main point is not to cram everything you do into a lengthy speech, but to share enough that the person you’ve just met wants to know more. What you say needs to be natural and not a sales pitch. At a recent networking event, Communicators Connection members and friends shared advice we've heard and tried out our summaries, giving each other feedback. Here's just some of the advice: Make your description “super-simple and specific” so that even a friend of a friend will be able to remember it and refer you, says Michael Katz. Michael’s own line is, “I specialize in helping professional service firms get more and better clients by positioning themselves as Likeable Experts.” Lead with your ideal customer’s pain and how you solve it. “Story Architect” Kevin Smith says to follow the CPU approach, where C = your ideal Customer; P = your customer’s Problem or Pain and how you solve it; U ...
December 5, 2016Sue Horner
By Sue Horner Small businesses in Halton Region have what could be viewed as a secret weapon. That’s because not everyone realizes the free or low-cost resources and advice available to us at the Halton Region Small Business Centre. Cameron Tulloch, Business Consultant at the centre, told members and guests at a recent lunch that services include: A free one-hour one-on-one consultation (book by calling 311 within Halton, or 905-825-6000). The centre is located in Oakville but is part of a network of 57 similar resource centres, including Brampton and Mississauga. Inexpensive two-hour and half-day seminars. Access to professionals like lawyers, accountants and HR specialists, which includes a free 45-minute consultation. Directories and other tools to support research. Youth programs for summer companies and young entrepreneurs. “Consult with us if you’re looking to start or grow a business, want to ask questions about research or rules, or use us as a first step even if you need to talk to someone else, like a lawyer,” Cam said. The discussion that followed covered a range of topics. Here are some of the tips Cam and participants shared: How do you get new clients and grow your communications business? Know your customer. Define your target ...
November 10, 2016Sue Horner
Dec. 1st - Mark your calendars for our annual holiday “office” party Dec. 1 at Jake's Grill in Burlington! CC will pay for the meal for all active members as of Sunday, Nov. 6.
October 31, 2016Charles Sandor