By Karen Majerly Take a minute and Google your name. Is your LinkedIn profile sitting at the top of the search results? It’s your online first impression, so make sure it informs and persuades. Earlier this year, Carl Friesen shared tips to help Communicators Connection members get better results from LinkedIn. Carl began with a simple but important tip – fill out the contact info section so people can get in touch with you! I have to admit, I went home and checked to make sure I had included my email address in there. In your title, be specific about what you do. What are the key words in your world? What does your ideal client value the most? Describe your best asset and the problems you solve. Here’s one that Carl liked: “Experienced science communicator, environmental assessment specialist, and biologist.” (He liked that more than one that read “Marketing and communications professional,” which he said didn’t tell us very much. Your photo is key. First of all – have one! No grey ghost. And secondly, match the style of your photo to your ideal client – not too artsy for Bay St., for example. ...
About Our Events
Our events are specifically designed for the self-employed communicator. They are informal, informative and enjoyable.
No matter what the subject, you will leave wiser than when you arrived.
Check it out to see what’s coming up next.
We’re going to put on some comfortable jeans, let down our hair and come out on Thursday February 16th for a fun evening of billiards, foosball and lots of networking.
January 31, 2017Charles Sandor
Imagine you’re at a networking event, and meet your ideal client, business partner or employer. Next morning, this person looks you up on LinkedIn to find out more about you.
December 23, 2016Charles Sandor
By Sue Horner People have all kinds of advice on your “elevator speech” – how to describe what you do in the time it takes to take an elevator ride. The main point is not to cram everything you do into a lengthy speech, but to share enough that the person you’ve just met wants to know more. What you say needs to be natural and not a sales pitch. At a recent networking event, Communicators Connection members and friends shared advice we've heard and tried out our summaries, giving each other feedback. Here's just some of the advice: Make your description “super-simple and specific” so that even a friend of a friend will be able to remember it and refer you, says Michael Katz. Michael’s own line is, “I specialize in helping professional service firms get more and better clients by positioning themselves as Likeable Experts.” Lead with your ideal customer’s pain and how you solve it. “Story Architect” Kevin Smith says to follow the CPU approach, where C = your ideal Customer; P = your customer’s Problem or Pain and how you solve it; U ...
December 5, 2016Sue Horner
By Sue Horner Small businesses in Halton Region have what could be viewed as a secret weapon. That’s because not everyone realizes the free or low-cost resources and advice available to us at the Halton Region Small Business Centre. Cameron Tulloch, Business Consultant at the centre, told members and guests at a recent lunch that services include: A free one-hour one-on-one consultation (book by calling 311 within Halton, or 905-825-6000). The centre is located in Oakville but is part of a network of 57 similar resource centres, including Brampton and Mississauga. Inexpensive two-hour and half-day seminars. Access to professionals like lawyers, accountants and HR specialists, which includes a free 45-minute consultation. Directories and other tools to support research. Youth programs for summer companies and young entrepreneurs. “Consult with us if you’re looking to start or grow a business, want to ask questions about research or rules, or use us as a first step even if you need to talk to someone else, like a lawyer,” Cam said. The discussion that followed covered a range of topics. Here are some of the tips Cam and participants shared: How do you get new clients and grow your communications business? Know your customer. Define your target ...
November 10, 2016Sue Horner
Dec. 1st - Mark your calendars for our annual holiday “office” party Dec. 1 at Jake's Grill in Burlington! CC will pay for the meal for all active members as of Sunday, Nov. 6.
October 31, 2016Charles Sandor
Nov. 15 - How effective are you at introducing yourself? When you meet a prospective client, are you able to get attention quickly and show yourself as someone to get to know better? ...
October 31, 2016Charles Sandor