By Sue Horner If you want your website to appear on page one of search results, be prepared to regularly update it with blog posts, news or other content. “Your website is a beast you must constantly feed,” says writer and search engine optimization (SEO) specialist Marnie Hughes. “You can’t set it and forget it.” After 10+ years of studying SEO, Marnie says it all starts with a website that is mobile friendly and easy to navigate. From that foundation, use on- and off-site strategies to help search engines see you as relevant: On-site strategies Create regular blog posts and other great content. Use photos or other images. Not a photographer? You’ll find free images on sites like Unsplash and Pixabay. Create links between related pages on your site, to help keep readers on your site and show your value to search engines. Use keywords/phrases. Consider how someone might search for what you offer and include “definers,” such as “leather shoes” rather than just “shoes.” Don’t overuse the words, though; write for humans and add keywords in realistic places. Include keywords in your headline and the URL of your post. Off-site strategies (“the pulse of SEO”) Share your great content using social ...
About Our Events
Our events are specifically designed for the self-employed communicator. They are informal, informative and enjoyable.
No matter what the subject, you will leave wiser than when you arrived.
Check it out to see what’s coming up next.
May 25, 2017Sue Horner
It’s that time again members - time to pray for some sunshine and a warm early summer day as we celebrate another year of fun and informative events at Communicators Connection. We will once again be gathering at Craig Farley’s beautiful backyard oasis in Burlington for some networking, great conversation and some great eats. We have a special treat this year as co-President Ian Turner will be manning the grill as we enjoy a delicious barbeque lunch paired with our traditional ‘adult spirits’. It’s bound to be a delectable and fun affair that you won’t want to miss! As many of you know, this is also normally the time we nominate and welcome our new Board of Directors for the upcoming season. With the uncertainty surrounding the future of CC, we will replace this part of our agenda with what we hope will be an open and frank discussion on the future of this wonderful group. We encourage everyone to come out and share your ideas and suggestions on what we should do going forward - the future of our group is literally hanging by a thread. Hopefully you will also be able to offer ...
April 25, 2017Charles Sandor
That’s right people, we will be a hosting a bowling event for our April meeting. However, don’t expect to win any ‘big bucks’ like the famous television show from the 1970’s (remember it?). Instead, we will be giving back to our community, something near and dear for many of our members. The charity we’ve chosen for this event is the Halton Women’s Place. It is an organization that provides shelter and crisis services for physically, emotionally, financially and sexually abused women and their dependent children. They are dedicated to ending violence against women and their children. HWP serves the Halton Region community (Burlington, Milton & Oakville). Each member will “donate” $15 to this event, which will go directly to the charity. Communicators Connection will pay for your food along with an hour of bowling and your rental shoes if you’re so inclined to join us on the lanes. Communicators Connection will also be matching your $15 donation to help our pot grow a little bigger. Not a bowler? That’s completely fine. Come out anyway, support a great cause and join us for some networking, great food and company while you cheer on your fellow CC ...
April 6, 2017Charles Sandor
By Sue Horner Coke, Microsoft and SportChek may be a lot bigger than our solo businesses, but we have at least one thing in common: we all want to be successful. For the “big guys,” success might show up in market share, stock price or net sales. Or, it might be a brand that’s top of mind, or positive opinions on social media. What’s your idea of success? As Libier Gomez told Communicators Connection members and friends at our lunch meeting in March, the point is to “have a clear vision of what success looks like to you.” Libier said successful businesses, large and small: Have a purpose This spells out what you stand for and guides how you behave and the choices you make. Make it clear in everything you do. Example: For every pair of shoes purchased, TOMS Shoes gives away a new pair to a child in need. Understand their customers Listen to your customers and find the insights you can take action on. Example: McDonald’s noticed misconceptions about their food and created the “Our food, your questions” campaign to counteract the myths and build trust. Provide meaningful value Consumers are loyal only if the price is right or if there is meaningful ...
April 5, 2017Sue Horner
Once you’ve built your website and all of the structural components are in place, what can you do to elevate your position in the search results?
March 28, 2017Charles Sandor
In our ever changing digital world, companies both big and small are constantly applying new marketing tactics to keep up with the demands of their customers, who expect businesses to engage and connect with them when and where they want. This has forced companies to use continuous learning as they try to keep up with these challenging demands and the many successes and failures they experience along the way. What can we learn from the most recent trends in the areas of marketing and communications? What do we as freelancers and small business owners need to know and consider? Join Communicators Connection for an interesting lunch with Libier Gomez, Director at Sklar Wilton & Associates, a prominent marketing advisory company based in Toronto. Sklar Wilton is highly respected in the areas of business strategy, research and insights. Libier will lead a discussion on “Big business marketing learnings freelancers can use.” Libier helps her clients focus on thinking more strategically in order to grow their businesses. She is passionate about finding actionable business strategies that can make positive things happen for a business. She has also held positions at Canada Dry Mott's where she was the ...
February 27, 2017Charles Sandor