By Sue Horner How can you assure potential clients that you know what you’re doing? Get out in front of people and share your expertise by speaking, writing and being visible on social media, says Communicators Connection member Carl Friesen. He heads a virtual agency that supports business professionals in doing just that. But what are you supposed to talk or write about? Carl has some advice on writing for blogs that applies equally to articles in publications, speeches, videos, podcasts, infographics, slide shows, Instagram posts and more. To come up with topics that “make people look forward to what you have to say,” Carl suggests: Decide the purpose of your piece (such as to promote a cause, provide information, help sell your services) and what’s in it for you. Figure out your intended reader or listener (what industry, profession/occupation, life situation, etc.). Think like your readers. What are their top three issues or concerns? Your best content will touch on how to solve these issues. Carl describes four ways to provide content that’s valuable to your reader: Newsjacking: This connects your content to something timely, such as new laws, technology, surveys or events. Your content would summarize and analyze the news, give your opinion ...
About Our Events
Our events are specifically designed for the self-employed communicator. They are informal, informative and enjoyable.
No matter what the subject, you will leave wiser than when you arrived.
Check it out to see what’s coming up next.
November 15, 2017Sue Horner
Annual Communicators Connection Holiday Dinner. Ring in the holiday season and join us at a hip new Burlington restaurant featuring a refined barbecue and smokehouse menu.
November 13, 2017Charles Sandor
You may have been told, “You need to get your name out there if you want to attract business! So start a blog! Tweet! Do speeches! Write articles!” But you may be asking, “So what is all that blogging, twittering, speaking and writing supposed to be about?”
September 19, 2017Charles Sandor
By Sue Horner If you want your website to appear on page one of search results, be prepared to regularly update it with blog posts, news or other content. “Your website is a beast you must constantly feed,” says writer and search engine optimization (SEO) specialist Marnie Hughes. “You can’t set it and forget it.” After 10+ years of studying SEO, Marnie says it all starts with a website that is mobile friendly and easy to navigate. From that foundation, use on- and off-site strategies to help search engines see you as relevant: On-site strategies Create regular blog posts and other great content. Use photos or other images. Not a photographer? You’ll find free images on sites like Unsplash and Pixabay. Create links between related pages on your site, to help keep readers on your site and show your value to search engines. Use keywords/phrases. Consider how someone might search for what you offer and include “definers,” such as “leather shoes” rather than just “shoes.” Don’t overuse the words, though; write for humans and add keywords in realistic places. Include keywords in your headline and the URL of your post. Off-site strategies (“the pulse of SEO”) Share your great content using social ...
May 25, 2017Sue Horner
It’s that time again members - time to pray for some sunshine and a warm early summer day as we celebrate another year of fun and informative events at Communicators Connection. We will once again be gathering at Craig Farley’s beautiful backyard oasis in Burlington for some networking, great conversation and some great eats. We have a special treat this year as co-President Ian Turner will be manning the grill as we enjoy a delicious barbeque lunch paired with our traditional ‘adult spirits’. It’s bound to be a delectable and fun affair that you won’t want to miss! As many of you know, this is also normally the time we nominate and welcome our new Board of Directors for the upcoming season. With the uncertainty surrounding the future of CC, we will replace this part of our agenda with what we hope will be an open and frank discussion on the future of this wonderful group. We encourage everyone to come out and share your ideas and suggestions on what we should do going forward - the future of our group is literally hanging by a thread. Hopefully you will also be able to offer ...
April 25, 2017Charles Sandor
That’s right people, we will be a hosting a bowling event for our April meeting. However, don’t expect to win any ‘big bucks’ like the famous television show from the 1970’s (remember it?). Instead, we will be giving back to our community, something near and dear for many of our members. The charity we’ve chosen for this event is the Halton Women’s Place. It is an organization that provides shelter and crisis services for physically, emotionally, financially and sexually abused women and their dependent children. They are dedicated to ending violence against women and their children. HWP serves the Halton Region community (Burlington, Milton & Oakville). Each member will “donate” $15 to this event, which will go directly to the charity. Communicators Connection will pay for your food along with an hour of bowling and your rental shoes if you’re so inclined to join us on the lanes. Communicators Connection will also be matching your $15 donation to help our pot grow a little bigger. Not a bowler? That’s completely fine. Come out anyway, support a great cause and join us for some networking, great food and company while you cheer on your fellow CC ...
April 6, 2017Charles Sandor
By Sue Horner Coke, Microsoft and SportChek may be a lot bigger than our solo businesses, but we have at least one thing in common: we all want to be successful. For the “big guys,” success might show up in market share, stock price or net sales. Or, it might be a brand that’s top of mind, or positive opinions on social media. What’s your idea of success? As Libier Gomez told Communicators Connection members and friends at our lunch meeting in March, the point is to “have a clear vision of what success looks like to you.” Libier said successful businesses, large and small: Have a purpose This spells out what you stand for and guides how you behave and the choices you make. Make it clear in everything you do. Example: For every pair of shoes purchased, TOMS Shoes gives away a new pair to a child in need. Understand their customers Listen to your customers and find the insights you can take action on. Example: McDonald’s noticed misconceptions about their food and created the “Our food, your questions” campaign to counteract the myths and build trust. Provide meaningful value Consumers are loyal only if the price is right or if there is meaningful ...
April 5, 2017Sue Horner